by Nick Capehorn | Jan 26, 2019 | Design Patterns & Processes, Mobile & Tablets, Navigation
by Nick Capehorn | Jan 26, 2019 | Basic Essentials, Design Patterns & Processes
Images — whether large pictures or thumbnails — have become an integral part of modern web design. In particular, when companies describe a complex topic or explain their offerings on storytelling pages such as the homepage or the How it works page, it is common to...
by Nick Capehorn | Jan 26, 2019 | Basic Essentials, Design Patterns & Processes
Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half. Adhering to design conventions will help maximize users’ efficiency and company profits. In previous research on horizontal attention, we found that, on the web, people...
by Nick Capehorn | Jan 26, 2019 | Basic Essentials, Design Patterns & Processes, Navigation
Flat designs (where buttons don’t have anything to signify that they are buttons) often suffer from usability problems and cause click uncertainty because of lost signifiers (visual cues that help users figure out what features can be interacted with). Avoid...
by Nick Capehorn | Jan 26, 2019 | Design Patterns & Processes, Mobile & Tablets, Navigation
Many websites have fairly complex information architectures, with many levels of categories. While lower-level categories are often shown on desktop in dropdown menus or mega menus, presenting these subcategories on mobile devices is not always straightforward. How...
